YouTube RPM CalculatorViews × RPM = estimated earnings
Enter your monthly views and RPM (or pick a niche preset) to estimate YouTube ad revenue - per month, per year, and per 1,000 views.
All calculations happen in your browser - nothing is uploaded or stored.
Rough estimate only - actual YouTube payouts vary by audience country, seasonality, ad blockers, and video length. INR figures use an approximate, editable conversion rate for reference.
How this YouTube ad revenue estimator works
The calculator multiplies your monthly views by your RPM (revenue per 1,000 views) and divides by 1,000 to get estimated monthly income, then projects a yearly figure. RPM already accounts for YouTube's revenue share, so unlike a raw CPM number, it reflects what actually lands in your AdSense balance.
Why RPM varies so much by niche and country
Advertisers pay more to reach viewers in high-purchasing-power markets and in commercially valuable topics like finance, software, and insurance. A finance channel with a US audience can out-earn a gaming channel with ten times the views, simply because advertisers bid higher CPMs for that audience. Hindi-language and Tier-2/3 country audiences typically see lower RPM, which is why a realistic estimate matters more than views alone.
Tips to improve your real RPM
- Aim for longer watch time per session - YouTube can show more mid-roll ads on videos over 8 minutes.
- Grow your share of higher-RPM audience countries where relevant to your content.
- Enable all ad formats in YouTube Studio monetization settings, not just skippable ads.
- Track your real RPM in YouTube Studio and re-run this calculator with that number for a more accurate forecast.